Although this is a drop from last 年 (IU was 10th in 2014), she still is high ranked!
Forbes Celebrity 40 is determined によって first taking the 上, ページのトップへ 100 most searched people of the 年 (data provided によって Nate) and ranking them based on 4 different measures:
1. Sales - estimated based on appearance fees, CF guarantees album sales, etc. + reported overseas income
2. Media exposure - number of apperances in the 上, ページのトップへ 3 newspapers, covers of 8 magazines, Ilgan Sports
3. テレビ exposure - CF model ranking and appearances on talk shows and variety shows
4. Professionalism - TV ratings for actors/MCs, total...
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