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IU(アイユー) will represent South Korea's poplar alcoholic drink!

The nation's little sister is all grown up and ready to promote a liquor brand nationwide. The company behind the soju Chamisul brand, HITE-Jinro, announced that the Dream High actress is their new advertising model.

Her official activities for the company begins on November 25, while a テレビ commercial starts airing 次 month.

“IU, who is beloved for her pure voice, was selected as our model. She has an image that fits well with the clean and fresh image of Chamisul. It is also loved によって the public." a HITE-Jinro rep stated.

They continued, " IU's broad vocal talent across genres is earning 愛 from not only young adults, but middle-age to the elderly as well. The nation’s singer image of IU(アイユー) and the nation’s soju image of Chamisul are a good match.”

In addition to her busy schedule as a recording artist, IU(アイユー) was able to act in the drama Pretty Man earlier this year.

What do あなた think about IU(アイユー) promoting soju?

source: dramafever
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IU’s upcoming Netflix original “Persona” has unveiled its first preview!

“Persona” is a new short film project that will feature IU(アイユー) in four different stories told によって four different directors: Im Pil Sung, Lee Kyung Mi, Kim Jong Kwan, and Jeon Go Woon. IU(アイユー) will play an entirely different character in each of the four films, which were all inspired によって the actress.

On March 22, “Persona” revealed its official poster and shared a new sneak peek of the upcoming short film collection. The プレビュー begins with Lee Kyung Mi’s “Love Set,” in which IU(アイユー) plays a heated game of テニス with...
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