Giant Jessica Alba billboard for Zico coconut water along Sunset Strip 

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Zico Coconut Water is back in the skies of L.A. with a fresh new image. Gone are the quirky ad campaigns, replaced by a new brand ambassador in the form of actress Jessica Alba (soon to be seen on the big screen reprising her role as \'Nancy Callahan\' in Sin City 2: A Dame to Kill For).

Zico became a wholly-owned brand of Coca-Cola last year, so the new ad campaign follows a similar strategy used by Vita Coco who used Rihanna as the face of their coconut water drinks back in 2011, and the new Zico approach is reminiscent of the Coca-Cola owned Smart Water ad campaign featuring Jennifer Aniston.

The low calorie, high potassium-laden coconut water is being positioned as a natural alternative to a traditional sports drink and a healthier option than sodas or drinks with added sugars, so it\'s only natural the brand would choose a slim model for their advertising.

\'Crack life open\' billboards featuring the fresh faced actress stand out, in Daily Billboard\'s opinion they are not as exciting (or humorous) as the previous Zico Coconut Water outdoor ad campaigns.

There\'s nothing particularly bad about these mainstream ads, but this multi-million dollar celebrity endorsement approach is much more expected and it feels like a slightly more sanitized concept, and everything you\'d expect from a massive multinational beverage corporation.

Zico billboard was spied along Fairfax Avenue on June 9, whilst the giant-sized wallscape creative was photographed along L.A.\'s busy Sunset Strip on June 13, 2014.

Daily Billboard nuts, or is Zico\'s new OOH billboard campaign not all it\'s cracked up to be?

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