AMERICA’S 次 上, ページのトップへ MODEL AND HELLCATS IMPROVE

THE CW’S WEDNESDAY NIGHT


上, ページのトップへ MODEL Builds Week-to-Week Despite Facing Fierce Reality Competition


HELLCATS Retains 90% of Last Week’s Premiere Audience


HELLCATS Delivers Double-Digit Gains Versus 年 前 in All Demos



September 16, 2010 (Burbank, CA) – The combination of AMERICA’S 次 上, ページのトップへ MODEL and HELLCATS has 与えられた The CW a major boost on Wednesday night compared to last year. Overall, The CW’s Wednesday night has improved 12% in women 18-34 (1.9/6), 8% in adults 18-34 (1.3/4), 13% in women 18-49 (1.7/5), 20% in adults 18-49 (1.2/4), 136% in female teens (2.6/10), 114% in teens (1.5/6) and 33% in total viewers versus a 年 ago, according to preliminary live plus same 日 Nielsen ratings for Wednesday, Sept. 15, 2010.

Against an throng of competitive reality premieres, finales and specials, The CW’s AMERICA’S 次 上, ページのトップへ MODEL improved over last week’s cycle 15 debut, gaining 7% among adults 18-34 (1.5/5), 5% in women 18-34 (2.2/7), 6% in women 18-49 (1.9/6), 21% in females 12-34 (2.3/8), 8% in persons 12-34 (1.4/4) and 4% in viewers (2.9mil)

上, ページのトップへ MODEL built in the 8:30 half 時 in every demo, including 20% in women 18-34, 7% in adults 18-34, 17% in women 18-49, 17% in adults 18-49 and 15% in total viewers.

The 秒 outing of HELLCATS held up well in the face of all of the original reality competition, retaining 90% of last week’s debut in total viewers (2.7mil), 86% in adults 18-34 (1.2/4) and 92% in adults 18-49 (1.1/3).

HELLCATS delivered big time period gains for The CW compared to a 年 ago, up 55% in women 18-34 (1.7/5), 50% in adults 18-34 (1.2/4), 56% in women 18-49 (1.4/4), 83% in adults 18-49 (1.1/3) and 93% in total viewers (2.7mil).

Source: CW