"Britney had learned early in life through role モデル like マドンナ that image was as important as the 音楽 for mainstream success, though even Madonna's first video appearance wasn't as controversial as Britney's. JIVE had selected 'Baby One もっと見る Time' as the lead single, proposing an animated video with Britney as a 宇宙 Rangers-type heroine. Britney was horrified: "I was freaking out. They were, like, really set on it. They were gonna do it. I was like, 'Y'all, Please. I do not want to be some Power Ranger and have my watch come out and kill somebody.' So I told them my idea." (Excerpt from the unofficial biography "Britney" (page 28), published in 2002)
"When Jeff [Fenster, A&R of Jive Records] heard the demo of "...Baby One もっと見る Time", he knew he had a hit record. But it wasn't until he saw the rough cut of the video that he knew he was going to sell MILLIONS of records. One video director pitched an idea with Transformers. This was against Jeff's policy. The first video should represent the ARTIST! And then Britney piped up. She had this idea. Of wearing a Catholic girl's school uniform. Of being impatient to get out of class and when the ベル rings getting up and dancing in the HALL!"
"Her intuition perhaps saved her from stumbling on the 音楽 video of “Baby One もっと見る Time” that would be the make-or-break test for her. When she saw the document describing the creative treatment planned for the video, which had her fighting with an animated monster, she simply said, “My audience won’t go for this.” According to manager Larry Rudolph, she mapped out what her audience would respond to right off the 上, ページのトップへ of her head: Britney tapping a pencil, waiting for the school ベル to ring, and bam, the dancing begins. Lots of good looking kids. Very simple. No gimmicks. Spears and Rudolph called Jive President Barry Weiss and changed what was to be a video of her battling with an animated monster (at a cost of $800,000) into the idea she spun in less than five 分 (with a price tag of $250,000)."
Britney also made a change to the video's planned wardrobe:
"And even on the set, as wardrobe production people tried to dress her for her video, she changed the wardrobe based on her own instincts – sparking the belly button fad that continues to rage."
