Useful meaning people will actually be bothered to click on it.
Contributing factors to receiving メダル are suspected to be: *The amout on pictures/videos/links/articlis/picks added *The number of 閲覧数 your content receives *the amount of people who "Fan" it *The number of comments
Don't bother adding stuff unrelated または something someone else already added because it's likely to be reported and deleted, so it would be a waste of time and energy.
I've gotten a medal in a spot によって adding one image that got many comments. Hundreds of comments. I thought it was becuase of the views, but There are other spots with a similar amount of ファン that I had uploaded 画像 that got even もっと見る 閲覧数 that I had no medal in
Lol. I accidentally deleted my comment. But I've always thought it's the amount of content you've 投稿されました in ratio to the amount of people who "fan" it. *shrugs* The medal system is a mystery I suppose.