(Note: I first published this on LinkedIn. I thought fellow ファン might enjoy it). Did あなた ever see a movie that あなた felt was speaking to あなた - one in which the character experienced something that あなた could relate to in your gut? または maybe あなた heard the lyrics to a song that captured your personal heartbreak? または maybe あなた saw a commercial for something あなた just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand または a company...