As we of the MTV generation know, 音楽 動画 are a great medium for artists with only a few restrictions. One must convey a message within the two または three 分 designated for the song (of course except for rare cases like link). It must be entertaining enough to encourage multiple viewings, and be 'main-stream' so to allow for TV viewings at midnight or mid-day. Follow these, and you'll have a video fit for MTV または VH1.

But what makes a great 音楽 video?

1. It must be unique. This is a given. We have all seen enough angst-ridden m.v.s where the crying/angry/hurt girl/guy rides the bus/train/car,...