イチゴ 100% chronicles the school years of Junpei Manaka, a high school student and aspiring movie director, and his relationships with the girls that enter his life. At the start of the series, he encounters a mysterious girl with strawberry-print panties, whom he quickly becomes intrigued by. Hoping to find her, he finds the notebook of Aya Toujou nearby, who turns out to be an ordinary-looking girl. However, he soon discovers that Aya is a gifted writer, and the two become フレンズ with the collaborative ambition of turning great stories into movies. Meanwhile, he believes the mystery...