The game is a game where the object of the game is to not think of the game. If あなた think of the game, あなた lose it. But, the game restarts in thirty seconds. Therefore, あなた may have thirty 秒 of not losing the game after あなた have ロスト the game. If あなた make someone else loose the game, then あなた lose it too for thinking about making the other person lose the game. So, to recap what I have just taught you, you've just ロスト the game.