I like how Mashima-sensei made him super strong but still a likeable character who isn't overrated. He's a wonderful character because he's not invincible but still strong, flawed but still perfect, and someone who made me cry twice in one arc!
I've always had a thing for the jerk characters that are actually softies on the inside. He acts like he hates everyone at first, but あなた latter find out that he really does care. Not to mention that he's a badass boss!