Mashima had asked ファン in March to wait until he can announce some "good news" since the first テレビ アニメ adaptation of Fairy Tail ended that month. Mashima added on Twitter at the time, "It's actually not over yet. I can't say もっと見る than this, but I hope あなた watch the rerun starting in April and wait for the 日 I can announce some good news. […] アニメ is not the end. Don't stop believing." The series concluded with a "To Be Continued" タイトル card.
Mashima also asked ファン in English on June 7 to "please wait until 次 week. あなた will be surprised." However, that time he was not teasing good news, but talking about not discussing the spoilers in the following week's chapter.