Here is a description of the site.

At the website Get Obsessed With Ali, you can enter a friend's photo and some key information about them, and send them an e-mail in which Ali Larter holds up their photo, talks about all the awesome things they'll do together, and how they'll eventually leave their significant other for her. It's a play off the movie's plot, in which Larter plays a secretary who becomes unhealthily focused on her boss (Idris Elba).

link